Under the creative direction of Weiden + Kennedy, Nike and Michael Jordan team up with Spike Lee who stars as Mars Blackmon in a series of commercials for the Air Jordan 3. In this video titled “Hang Time” Michael Jordan leaves Mars Blackmon hanging on the rim followed by dunking on him.
Michael Jordan and Mars Blackmon are back with another classic Air Jordan 3 commercial titled “Cover”. Nobody can cover Michael Jordan. It is IMPOSSIBLE. But it is easy for MJ to cover Mars.